La Mer Blue Heart | Supporting Ocean Conservation Projects

THE SEA
SPEAKS.
LET’S LISTEN.

For many of us, the ocean exists as background noise, quietly lapping at distant shorelines. But as a brand born from the sea and inspired by the self-regenerative properties of kelp, we’re committed to listening closely to its needs—and answering its call for protection with the efforts of the La Mer Blue Heart Oceans Fund.

LA MER
BLUE HEART

With our Blue Heart initiative, we aim to give back to the ocean which has provided us with so much. Through awareness-raising programs, partnerships with inspiring environmental advocates, and charitable donations through the La Mer Blue Heart Oceans Fund, we’re committed to helping protect marine habitats across the globe in hopes of ensuring flourishing seas for generations to come.

IT ALL STARTS
IN THE SEA

In the pristine waters of the Pacific coast, we hand-harvest Giant Sea Kelp from just the very tops of the flowing fronds, a method that supports the sustainability of this resource. These gold-green strands hold the nutrients that, once unlocked, give Miracle Broth™ its iconic power.

LA MER
BLUE HEART
OCEANS FUND

We launched this fund to further our La Mer Blue Heart initiative by helping support the efforts of ocean conservation organizations around the world.

RESTORATIVE
OCEAN FARMING

Our support for GreenWave

GreenWave scales the regenerative ocean farming model across North America by partnering with fishermen, Indigenous groups and other under-resourced coastal communities directly affected by climate change. With a grant, we’re supporting their goal to plant one million acres of regenerative crops over the next decade.

YOUTH
EMPOWERMENT

Our support for EarthEcho International

EarthEcho’s OceanEcho 30X30 initiative aims to build a global youth movement to protect 30% of our ocean by 2030. Key regions of focus include Argentina, Canada, Indonesia, Jamaica, Kenya, Malaysia, Philippines, Spain, and the US.

Together, we also launched the Future in the Bag campaign, working with local communities across the United States to reduce the use of plastic bags.